In Germany, about the year 1906, John Mackintosh established a factory at Credeld, near Cologne, which was in active operation until the outbreak of war. Factories established abroad were always placed in charge of men sent from England. Unfortunately, several of those men were interned when war was declared.
Mr. Mackintosh personally fostered the business in Germany. He visited the factory every year, and was able to travel about and to transact business wherever he went. He opened a series of retail shops throughout Germany, and built up a considerable trade which was lost as a consequence of the war.
The introduction of Mackintosh's Toffee to Continental peoples was not so simple a matter as it might appear. Mistakes were made through the confusion of toffee with coffee. Toffee being a novelty to the people, and many letters were received by the firm from customers stating that they had poured the boiling water on the toffee without satisfactory results.
Eventually the Toffee became well known in Germany and the surrounding countries and was accepted as a symbol of British manufactures. It was no uncommon thing to see in a shop- window of a Gentleman's Outfitters, whose goods were chiefly of British origin, a few tins of Mackintosh's Toffees. These were supposed to prove that the business was of a genuine British character. The toffee was not for sale, but was treated by the shop keeper as part of his window-dressing outfit, the British "Hall Mark" of his stock in trade.
During the Great War the Mackintosh advertisements were of a topical character. In the autumn 1914, when the first hundred thousand British soldiers, the Old Contemptibles, were fighting to resist the German invasion of Belgium and France, a full-page advertisement was issued showing the Kaiser standing astride the maps of Belgium and France, staring across the Channel to the British Isles, on which stands a tin of "Mackintosh's Toffee." The title, "So that is what makes them fight so well".
On being asked to describe his sensations when he first went over the top, a Halifax soldier replied that "All he could remember was that he was eating 'Mackintosh's Toffee.'
Posted 12:08 PM | Permalink