Harold Mackintosh's Cartoon Campaign

Between October, 1921 to March, 1922 Harold Mackintosh bought seven full-pages in national daily newspapers and commissioned the best-known comic artists to contribute drawings on the subject of ToffeeTown and what they imagined it to be like. During the six months run, they had pages, front pages in those days, one a month in the Daily Mail, Daily Express, Daily News, Daily Mirror, Daily Sketch and several of the leading provincial newspapers. This scheme was huge by the standards of the day and cost approximately £25,000.
For the first cartoon Harold Mackintosh commissioned Heath Robinson, who at that time was at the height of his fame, contributing to Punch magazine and other humorous journals. He became famous for comic drawings which depicted elaborate sets of machinery, constructed in a lunatic but logical way that, to generations since, have become known as 'a bit of a Heath Robinson'. His ToffeeTown design was a masterpiece of comic invention. This was Robinson's first big advertising commission.
The second cartoon was by Charles Harrison, who specialised in prehistoric episodes with a humorous twist. He pictured ToffeeTown as being full of odd signposts and crazy monuments.
The third comic artist to be used was Mabel Lucie Atwell, famous for her drawings of fairies. She showed the toffee being produced by a little gnome.
The cartoonist, Kenneth Bird a veteran of the battle of Gallipoli and known as 'Fougasse' told the fourth toffee story in the guise of a running commentary, a form which has now become a regular advertising feature but was then thought highly original.
The fifth cartoonist to be commissioned was Bruce Bairnsfather, creator of Old Bill and his 'Better 'Ole'. Bairnsfather illustrated a history of toffee as handed down through generations of those stern warriors, the Clan Mackintosh.
George Morrow, pictured toffee's progress in episodes from history, including King John's being bribed to sign the Magna Cart and Catherine Parr finally winning the heart of King Henry the Eighth with a tin of Mackintosh's toffee. When Oliver Cromwell cried "Take away this bauble!" the glittering bauble on the Speaker's Table was a large handsome tin of toffee.
Finally the master, H. M. Bateman, an expert in imagining all forms of embarrassment in his famous, "The Man Who…" cartoons, in his own inimitable way sketched a series of the cumulative nightmares involved in having to produce the whole of the Mackintosh output.

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