After the death of John Mackintosh, his eldest son, Harold took over the business and like his father before him, Harold was something of a marketing genius and in 1936, just as John and Violet Mackintosh had unleashed the modern style of toffee onto the world their son revolutionised the way chocolate was manufactured and sold by inventing Quality Street in Halifax.
The name “Quality Street” came from a play by the author of Peter Pan, J.M. Barrie and the characters on the tin and packaging, Major Quality and Miss Sweetly become synonymous with the famous chocolates and toffees. On May 2, 1936 Harold Mackintosh took out an advertisement on the front page of the Daily Mail to launch the chocolates.
Quality Street grew to be the world’s number one best selling chocolate assortment. Read the blog for more about Quality Street.